Activate Events is powered by Wendy Allen and passionate event coordinators who love working with community and corporate business to deliver amazing experiences and events.  Activate Events is the kind of business that not only makes your event or business idea better but complements the drive and passion behind it.  Meet our business owner Wendy Allen and find out what drives her and where she finds her creative flare…

Wendy grew up on a grain and cattle property in northern NSW and owned and ran a sheep and cattle property in western Queensland until moving to Toowoomba in 1999. She is passionate about supporting community organisations, the rural sector and small business and helping people gain an understanding of the origins of their food and the importance of farmers.

She has extensive experience in developing business partnership relationships, event management including major events and State-wide conferences, sponsorship, education and training, and coordinating major projects as well as wide industry knowledge in agriculture and small business. Wendy has qualifications in Education, Business, Rural Business Management, Management, Project Management, Conservation & Land Management and Training & Assessment.

Wendy is the director of Activate – Inspiration + Experiences (known as Activate Events). She is also the director of WA Initiatives, a project management and consulting business, Bush Christmas, a major arts & craft exhibition supporting rural regional and remote artisans & gourmet producers, and Stored Naturally, manufacturing an all-natural, chemical free method to double the life of your fruit & vegetables.