Our Events connect you with the farms and country gardens of Toowoomba and the Darling Downs Region. Find out more about who Activates Activate below.
Activate is powered by Wendy Allen and a team of passionate event coordinators who love working in marketing and event delivery. Activate is the kind of business that not only makes your business better but complements the drive and passion you have for your business. Meet our business owner Wendy Allen and find out what drives her and where she finds her creative flare…
Wendy grew up on a grain and cattle property in northern NSW and owned and ran a sheep and cattle property in western Queensland until moving to Toowoomba in 1999. She is passionate about supporting community organisations, the rural sector and small business and helping people gain an understanding of the origins of their food and the importance of farmers.
She has extensive experience in developing business partnership relationships, event management and State conferences, sponsorship, education and training and coordinating major projects as well as wide industry knowledge in agriculture and small business. Wendy has qualifications in Education, Business, Rural Business Management, Management, Project Management, Conservation & Land Management and Training & Assessment.
Wendy is the Director of both Activate – Inspiration + Experiences and WA Initiatives, a business consulting and support service and also harnesses her creative flare through Wearable Artisan, a handmade jewellery business.
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